{"product_id":"matrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening-toning-for-color-treated-blonde-grey-white-and-platinum-hair-vegan","title":"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026 Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan","description":"\u003cdiv style=\"margin-bottom:20px;\"\u003e\n\u003cdiv style=\"display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;line-height:1.6;\" id=\"desc-matrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening-toning-for-color-treated-blonde-grey-white-and-platinum-hair-vegan\"\u003eAbout this item Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning) Show more\u003c\/div\u003e\n\u003cspan style=\"color:#007aff;cursor:pointer;font-size:14px;\" onclick=\"var el=document.getElementById('desc-matrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening-toning-for-color-treated-blonde-grey-white-and-platinum-hair-vegan');el.style.webkitLineClamp='unset';this.style.display='none';\"\u003eShow more\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv style=\"column-count:3;column-gap:6px;\"\u003e\n\u003cstyle\u003e@media (max-width: 768px) { div[style*=\"column-count:3\"] { column-count:2 !important; } }@media (max-width: 480px) { div[style*=\"column-count:3\"] { column-count:1 !important; } }\u003c\/style\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/b87f0acb-db72-4fcb-ac04-710a268935a2.__CR0,0,1464,625_PT0_SX1464_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/cb0426dc-f386-4e54-8105-3ccc62c1192c.__CR0,0,362,453_PT0_SX362_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/5c3d98ee-428c-4c8e-ad5c-3742b3724300.__CR0,0,362,453_PT0_SX362_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/1c87dcb3-3f45-4312-9e42-dc4c7fe88a03.__CR0,0,362,453_PT0_SX362_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/365944f3-0f13-4a28-9946-c33c8a4c2d69.__CR0,0,362,453_PT0_SX362_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8b2a6fa4-b466-4498-9089-916db3b63ef0.__CR0,0,362,453_PT0_SX362_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/31b86866-a075-4f55-bc73-a0bb17b1eb19.__CR0,0,362,453_PT0_SX362_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"column-count:3;column-gap:6px;\"\u003e\n\u003cstyle\u003e@media (max-width: 768px) { div[style*=\"column-count:3\"] { column-count:2 !important; } }@media (max-width: 480px) { div[style*=\"column-count:3\"] { column-count:1 !important; } }\u003c\/style\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3ee6063f-1c38-4e79-b10c-636026ba6a1e.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/b8cfe0e2-64a2-47dd-a8f9-c84fbffd5a18.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2f286ba9-9d9b-4187-b1ee-f72a6720616c.__CR0,0,1464,600_PT0_SX1464_V1___.png\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2a94001a-e328-4641-b4e9-b908afa16455.__CR0,0,200,225_PT0_SX200_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8aaefeab-e5f5-4656-9713-94078b01393d.__CR111,0,1778,2000_PT0_SX200_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9af4716a-aaa2-48a6-a982-ca64b75583f7.__CR83,0,1333,1500_PT0_SX200_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ee59de43-7ce7-4159-8677-34af31886cc3.__CR111,0,1778,2000_PT0_SX200_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/703fa2b5-fce4-4522-9af7-e6ba27f77341.__CR111,0,1778,2000_PT0_SX200_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ce781657-83e0-4e83-8973-1911d5aefcef.__CR83,0,1333,1500_PT0_SX200_V1___.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8f9f0811-ef83-4011-ad30-07c2d2214770.__CR0,0,1464,600_PT0_SX1464_V1___.png\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"column-count:3;column-gap:6px;\"\u003e\n\u003cstyle\u003e@media (max-width: 768px) { div[style*=\"column-count:3\"] { column-count:2 !important; } }@media (max-width: 480px) { div[style*=\"column-count:3\"] { column-count:1 !important; } }\u003c\/style\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/I\/61oIMIcgBzL.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/I\/81LuafLcb8L.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/I\/81x3L5tEh0L.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/I\/71ZowBbeooL.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/I\/71byFao5hWL.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/I\/81mteA3KfKL.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/I\/61v8483olDL.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/I\/51P1H8ZCfLL.jpg\" alt=\"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026amp; Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":51354044104928,"sku":"B00FZSB0Y2","price":26.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9077\/5264\/files\/61oIMIcgBzL.jpg?v=1775520066","url":"https:\/\/ritewellbeing.com\/products\/matrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening-toning-for-color-treated-blonde-grey-white-and-platinum-hair-vegan","provider":"RiteWellbeing.com","version":"1.0","type":"link"}