{"product_id":"aveda-firmata-firm-hold-hair-spray-non-aerosol-hair-spray-provides-firm-hold-and-adds-shine-8-5-fl-oz","title":"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz","description":"\u003cdiv style=\"margin-bottom:20px;\"\u003e\n\u003cdiv style=\"display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;line-height:1.6;\" id=\"desc-aveda-firmata-firm-hold-hair-spray-non-aerosol-hair-spray-provides-firm-hold-and-adds-shine-8-5-fl-oz\"\u003eAbout this item Firm Hold Hairspray: Aveda Firmata is our firmest hold non-aerosol hair spray. It provides extra-strong style control and added shine. Extra-Strong Control: Keep your style in place with our high hold hair spray. For a soft, brushable hold, hold the bottle from far away and lightly mist. Find Your Perfect Product: For light hold, try Witch Hazel Light Hold Hair Spray. If you prefer an aerosol formula, try Control Force or Air Control. How to Use: Apply to dry hair. Hold bottle 10–12 inches (25–30cm) from hair and pump to dispense. Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved. Show more\u003c\/div\u003e\n\u003cspan style=\"color:#007aff;cursor:pointer;font-size:14px;\" onclick=\"var el=document.getElementById('desc-aveda-firmata-firm-hold-hair-spray-non-aerosol-hair-spray-provides-firm-hold-and-adds-shine-8-5-fl-oz');el.style.webkitLineClamp='unset';this.style.display='none';\"\u003eShow more\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv style=\"column-count:3;column-gap:6px;\"\u003e\n\u003cstyle\u003e@media (max-width: 768px) { div[style*=\"column-count:3\"] { column-count:2 !important; } }@media (max-width: 480px) { div[style*=\"column-count:3\"] { column-count:1 !important; } }\u003c\/style\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e10a3a75-06e6-4fca-88e8-748569fb682a.__CR0,0,2928,1250_PT0_SX1464_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d5f66b27-3218-4c14-a095-0a2905480403.__CR0,0,724,906_PT0_SX362_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/67abe54e-c443-4855-af7c-863e5e363cdb.__CR0,0,724,906_PT0_SX362_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/621cb2b6-4278-40db-b09d-405f7c6815f4.__CR0,0,332,364_PT0_SX166_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/6eb34244-8c51-4716-a63f-55b67b1219a5.__CR0,0,332,364_PT0_SX166_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/53192ea8-e2b1-4928-b21a-3001cc71a619.__CR0,0,332,364_PT0_SX166_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/1bf5a28a-e703-457a-bf19-81dd648d460b.__CR0,0,332,364_PT0_SX166_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9221382b-6c1a-48a7-ba25-48949c2bea1d.__CR0,0,332,364_PT0_SX166_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/27e2b58e-7013-445b-b921-4dc039acf5ba.__CR0,0,498,546_PT0_SX166_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/dd696b5c-8f30-40be-90e4-1f1c88a4d2d9.__CR0,0,332,364_PT0_SX166_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/5ba06924-bf75-43ff-bf32-d1202a88d21d.__CR0,0,332,364_PT0_SX166_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/fb1ec686-52b8-49e0-9c9d-f9fa03ea888c.__CR0,0,332,364_PT0_SX166_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg 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style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4599ca3c-b8cd-4b6a-8eb3-891be350be9c.__CR0,0,332,364_PT0_SX166_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/84f1eb2d-f35e-44f5-8f0f-205d3c96f481.__CR0,0,362,453_PT0_SX362_V1___.jpg\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f664168c-8f08-4c00-9ac4-3ae9ce2b8e5c.__CR0,0,724,906_PT0_SX362_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/10e89be2-2b8a-4e09-9e01-d4be34dbe943.__CR0,0,724,906_PT0_SX362_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv style=\"break-inside:avoid;margin-bottom:6px;\"\u003e\u003cfigure style=\"margin:0;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/1cd48642-b139-4125-9e1c-abc7063168e5.__CR0,0,724,906_PT0_SX362_V1___.png\" alt=\"Aveda Firmata Firm Hold Hair Spray | Non-Aerosol Hair Spray Provides Firm Hold and Adds Shine, 8.5 Fl Oz\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border-radius:6px;\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"column-count:3;column-gap:6px;\"\u003e\n\u003cstyle\u003e@media (max-width: 768px) { div[style*=\"column-count:3\"] { column-count:2 !important; } }@media (max-width: 480px) { div[style*=\"column-count:3\"] { column-count:1 !important; } }\u003c\/style\u003e\n\u003cdiv 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